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Meï-lyne's blog
4 décembre 2011

Geico's Caveman

This video speaks about a campaign from Geico who insulting a caveman with the slogan " So easy a caveman could do it ".

 

                                                                        geico_caveman_lg

 

1- Talking about the genre/ Say what all these videos have un common :

 

Each commercial stages the same character. Besides, each commercial comes up with the same slogan.

 

2- What is catchphrase of this video ?:

 

" So easy a caveman do it " -> it's so easy to use it or -> it's such on easy way ...

 

3- What is it that makes this main character upset ( or feel angry )?:  

 

The character kind of feels betroyed by Geico. In fact, he is part of a society that loks down on him.

 

4- Tell us more about Geico and this series of advertisements by looking at the text.

 

 

Geico is a commodity service (=insurance). This series of ads were aggressivly launched at the same time and won several awards.

 

                   

                                            

 

http://youtu.be/o5JV0Fs_GE8

 

 

All three cavemen are at a high-apartement party. On the balcony, two of them discucc one caveman's decision to purchase GEICO's insurance because of it's low prise.The second cavemn doesn't entirely fault him, but states that " a little loyalty would be nice" in their opposition to the compan. During their discussion, the tird caveman interrupts from inside, exclaiming excitedly " Tina's here; we're getting back together!" The first caveman quikly snaps at him, exclaining, " Hey ! Give us a minute!"

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